Company profile · Manufacturing & Industrial

Guidance

Connected operations platform for CPG brands managing demand planning, inventory, costing, traceability, and co-packer workflows

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Guidance key facts

Sector: Manufacturing & Industrial
Endorsements: 0
Followers: 0
Website: guidance.so (opens in a separate tab)

Guidance metrics

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Domain Rating: 17; −1 (down) since last check
Trust Flow: 18; no change since last check
Citation Flow: 23; no change since last check
Referring domains: 96; no change since last check
External backlinks: 214; no change since last check

Domain Rating by Ahrefs filed 16 Oct 2026, refiled 15 Oct 2026. Registered topic: Arts/Performing Arts (17). Majestic filed 9 Oct 2026, refiled 9 Oct 2026. Link records supplied by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.

Guidance domain profile

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Domain age: 8 months
Registered: 13 Feb 2026
Expires: 13 Feb 2027
Registrar: NameCheap
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Guidance is rebuilding as a connected operations platform for CPG brands to replace spreadsheet-based systems for purchasing, inventory, production, costing

Overview

Homepage of Guidance

Guidance is a purpose-built operations platform for CPG and food brands currently in commercial rebuild. Created by the CEO of Claros Farm after running a certified organic CPG brand on spreadsheets, the platform is designed to connect purchasing, inventory, production, COGS calculation, lot traceability, and compliance workflows into a single system with a shared data model.

The platform uses a six-layer architecture validated in a working prototype: data normalization, cost foundation, automated cost propagation, lot-level COGS, channel margin intelligence, and confidence scoring. Key capabilities under development include connected COGS modeling that shows how ingredient price changes flow through to affected SKUs, lot traceability supporting forward recall and backward traceback, multi-channel inventory visibility across warehouses and 3PLs, and MRP-driven purchasing that accounts for lead times and demand signals.

Guidance is being rebuilt with a cohort of design partners from the CPG industry. Eight planned modules—inventory, production, purchasing, fulfillment, traceability, MRP, costing, and compliance—will share the same data model so changes in one area automatically update downstream calculations. The company emphasizes operators-first design, accurate COGS over convenience, and compliance as a natural byproduct of connected operational data.

Main features

Connected COGS model linking ingredients, freight, packaging, yield, labor, and co-packer fees
Lot traceability supporting lot genealogy, forward and backward traceability for recall readiness
Cost propagation showing how supplier cost changes flow through BOMs and margin analysis
Multi-channel inventory visibility across warehouses, 3PLs, and in-transit stock by lot and SKU
MRP and purchasing accounting for lead times, MOQs, demand signals, and production requirements
Conversational setup turning operational structure into configuration blueprint
Confidence scoring distinguishing confirmed inputs from estimates
Channel margin analysis by SKU and sales channel including distributor deductions
Lot-level actual COGS using production evidence including yield variance and recorded deviations
Automated distributor deduction normalization for UNFI, KeHE, and other channels

Pricing

Pricing model: Contact for pricing

Target pricing under development: Starter $199/mo (for brands under $1M revenue), Growth $499/mo (for brands $1M–$5M), Scale $899/mo (for brands $5M–$15M). All tiers are draft goals subject to design-partner validation. Final pricing, module availability, and point allocations will be set before lau

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Questions

What happens during a big seasonal push like Q4?

Under the current proposal, tiering would use a trailing three-month activity average rather than one month so a temporary seasonal spike does not immediately change a tier. Seasonal-spike and credit rules are still being evaluated and are not final commercial terms.

Can I add my bookkeeper, co-packer, and 3PL without paying more?

The current pricing intent is to avoid per-seat charges so operational partners can collaborate without additional cost. The final user and access policy will be published before launch.

What if the AI generates a bad output and I have to retry?

The target policy is to make qualifying retries free within a defined window when an AI output fails or requires immediate regeneration. The exact window and eligibility rules will be finalized before commercial launch.

Can you change the point weights after I sign up?

The current proposal includes advance notice and a transition period before point-weight changes take effect. The notice period is a target policy, not a current contractual commitment.

Why show prices if they are not final?

The prices shown represent the company's goals and what they are building toward. If cost structure forces adjustments before launch, changes will be communicated directly to everyone who signed up before anything is published publicly.

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